Innovation with Impact – World Tour 2016

New York – Montreal – Seattle – Irvine – London – Belfast – Singapore – Sydney – Melbourne


Don’t miss this event, discover how to drive results from innovation:

  • “Too often experts talk about innovation, but these are words unless they can be converted into action and results”
  • The pressure is on to go beyond just cost cutting.
  • Find out how to deliver on growth and competitive advantage.

It is a real challenge to break through years of persistent flat growth and flat margins. No matter what is done, nothing seems to crack the growth ceiling and competition is becoming too often price based. Despite the numerous innovation initiatives implemented, there is little to show in demonstrable results. If this sounds familiar then you know that something has to change and it has to change now!

It is time to game change and have a real impact on margin and growth. Successful businesses are NOT doing business as usual. They are NOT focused on cost cutting and incremental innovation. What they are doing is reinventing themselves to better fit the changing market needs. Lego in 2009 made a loss. Today they are the largest toy company that has moved from toy bricks to movies, computer games and themed sets. You too could achieve such a game changing impact.

Persisting with what worked in the past is no longer the safe option. Despite knowing that the automobile was replacing the horse as the preferred form of transport in the early 1900s, saddle makers persisted on reviving past fortunes. The market was shrinking and everyone was competing on price. Fear of the unknown stopped them from changing their business, yet they were doomed if they persisted with old business models. Those that recognised that they had to change with the market, moved to upholstery for cars and grew. In Australia, Holden grew from a saddlery to a motor manufacturer that eventually sold out to General Motors. Change is now the safe option!

Did you know that it is actually cheaper to change: There is a huge cost in persisting with old markets that are crowded and often shrinking? The marketing budget of AirBNB is trivial compared to the established competitors they are disrupting. Persisting with old markets means that you are constantly fighting change, fighting customer reluctance, fighting competitors, fighting staff morale and fighting for every cent of margin. Why take the hard road? Reinvention and innovation allows you to open up a new market niche with less competition that is more relevant to the customer and where you are able to charge premium pricing. We have clients telling us that they wished they had begun to reinvent themselves far earlier.

Reinventing the business and innovating for success is not as hard as you think.

Economic Disruption is a time of great opportunity. Successful business leaders recognise that an economic downturn is just a change of economic direction. It is an opportunity for new players, new methods and new products to have a game changing impact on the market.

Apple, Disney and General Motors are among the world’s leading companies – and they were all born out of economic chaos and difficult business conditions. Did you know that half the companies on the fortune 500 in 2009 were launched during recession and bear markets?

It’s time to go beyond cost cutting and incremental change; it’s time to reinvent your business, products and strategy to take advantage of the new economic direction – and grow!

How do you do that?

I will show you, first-hand, in my upcoming INNOVATION WITH IMPACT – WORLD TOUR. “We can look at how to launch an innovation strategy that has an impact to growth and margin in the Next 90 Days.”

You can’t afford to miss this event, because you’re going to discover how our 5-step programme can help you to:

  • Leverage change in your industry, by reinventing your business
  • Create advantages from the chaos your competitors are struggling with
  • Shift your mindset to an “Innovation Mindset”
  • Refine your understanding of what your customers really want
  • Disrupt your business creatively, before your competitors do it destructively
  • Assess what technology investment you really need to generate future growth
  • Build a creative, innovative culture where your staff create solutions instead of waiting for you to take the lead
  • Outsource creative thinking to maximise your profits

Challenges Clients Ask Us To Solve:

  • “Can you help us turn round years of stubborn flat growth? We have tried all the traditional ways of kick-starting growth, but they just lead to higher costs and little improvement.” These businesses have reached a point where they know they can’t cut costs any further through incremental change – but they’re held back by risk avoidance and reluctance to change, while the work environment is increasingly ruled by complexity and compliance.
  • “Can you help us defend market share from a digital disruptor? We cannot compete with our traditional business model, but we cannot see how we can copy them and remain profitable.”
  • “Can you help us grow market share against a larger multinational that can outspend us on marketing? We cannot compete through traditional strategies.”
  • “Can you help us become relevant to our client base? Our traditional business model no longer matches our clients’ needs and we’re not growing – in fact we’re losing customers!”

These all look like different issues, but they’re linked by a single theme:

“Our traditional way of doing business isn’t working anymore.”

You can’t grow by refining a system that isn’t working. Instead you have to change to meet the new requirements, the new challenges, the new economy, the new technology…

Staying relevant to our customers: A decade ago what we offered might have been exactly what our customers needed – but times change! A common business mistake is to spend time and money trying to convince customers they need the company’s old product, when it would have been cheaper to give them what they need now. The challenge is understanding what the customer needs, because often they’re not sure themselves.

Reinventing the business process: Your staff are always busy – but how much of what they’re doing is really important? In most businesses people spend a lot of time doing things that used to be useful but aren’t now. We see managers submitting reports because it’s always been done that way, but is anyone reading them?

Don’t follow the herd to the crowded water hole: In the African bush many animals stay together in herds because they want safety in numbers. They’re a harder target for lions, but they’re competing for food and water.

Businesses also think the safer option is to follow the crowd – often by copying what others do well. The problem is you can’t stand out that way. You can’t differentiate your business from the herd and move into new markets when you’re stuck in the crowd in the old one.

Successful businesses grow by not following the crowd. They create new markets where there’s little competition, and where they can command premium prices. It’s much easier to differentiate yourself when you’re doing something unique.

Discover your customised road map to reinvention – and how you can start implementing it in 90 days: This session will give you clarity on how to become an industry leader in your market, and how you can unlock exponential growth.

With these steps completed some of your major business worries will disappear. Say goodbye to:

  • Defending the price you want
  • Relying on persuasion to win customers
  • Struggling to explain how you’re different
  • Finding your growth limited by the size of your business

Through an innovation strategy you’ll discover how to:

  • Get the maximum benefit from a small marketing spend
  • Use technology more cost-effectively
  • Understand your customers’ problems and needs
  • Challenge the status quo
  • Manage risk and resistance
  • Get the best from your staff

 

Date: June 17th, 2016
Time: 8:00 AM – 10:00 AM
Venue: New York Hilton Midtown
Address:1335 Avenue of the Americas, New York, NY 10019, USA

Date: June 23rd, 2016
Time: 8:00 AM – 10:00 AM
Venue: Hilton Garden Inn Montreal Centre-Ville
Address: 380 Sherbrooke St. West Montreal, QC, H3A 0B1, Canada

Date: June 29th 2016
Time: 8:00 AM – 10:00 AM
Venue: Hilton Hotel – Seattle
Address: 1301 6th Ave, Seattle, WA 98101, USA

Date: July 1st, 2016
Time: 8:00 AM – 10:00 AM
Venue: Hilton Hotel – Irvine
Address: 18800 MacArthur Blvd, Irvine, CA 92612, USA

Date: July 15th, 2016
Time: 8:00 AM – 10:00 AM
Venue: Hilton London Canary Wharf
Address: Marsh Wall, Canary Wharf, London E14, UK

Date: July 20th, 2016
Time: 8:00 AM – 10:00 AM
Venue: Hilton Hotel – Belfast
Address: 4 Lanyon Pl, Belfast BT1 3LP, United Kingdom

Date: July 27th, 2016
Time: 8:00 AM – 10:00 AM
Venue: Conrad Centennial Singapore
Address:Two Temasek Boulevard, Singapore 038982

Date: August 8th, 2016
Time: 8:00 AM – 10:00 AM
Venue: Hilton Hotel – Sydney
Address: 488 George St, Sydney, NSW 2000, Australia

Date: August 15th, 2016
Time: 8:00 AM – 10:00 AM
Venue: Hilton Hotel – Melbourne
Address: 2 Convention CTR Place South Wharf, Melbourne, VIC 3006, Australia

Questions?
Call 1300 320 486

DAVID JORDAN